So you’ve started your business. As the proud owner or partner, you have this great idea, but have no idea how to launch it or get it off the ground. You envision that once it gains momentum, it will snowball into success, but despite your efforts, the traction you hoped for seems elusive… It’s natural to wonder – “Where did I go wrong?”

It is important to develop your brand as early as possible. Your goal should be brand recognition like the iconic yellow M or black checkmark with a swish. Building a brand begins with establishing consistent patterns and themes. Research indicates that people don’t absorb information at first glance; it takes multiple exposures for someone to recognize and become interested in what they see. This is where the power of consistency comes into play—using the same fonts, colors, patterns, locations, and images consistently. That’s why nearly every successful company boasts a unique logo and incorporates their business name into it. It could mean always placing your logo in the top right corner or consistently presenting your company name in block letters. The sooner you embrace this consistency, the quicker your brand will become recognizable.

Achieving consistency can be challenging. Ad sizes vary, some are full color while others are black and white. Questions arise about having a tagline or slogan, especially considering potential word limits. This is where I can help. We can discuss your vision, priorities, and the image you wish to convey. From there, we can collaboratively construct your brand image, ensuring the consistency needed for your brand’s continual development.

Please note: developing a logo, establishing online presence, placing ads, and creating business cards all interlink with Brand Development. These are crucial features to a successful business. Please see Business Startup for more details.

Let’s work together to propel your business forward by creating a brand that not only captures attention but also leaves a lasting imprint on your target audience.