Have you stopped to consider who your average clientele is? Have you taken a deeper look to analyze the distinct groups using the various aspects of your business? What are your clients needs and why should they choose your business over the competitions?

Identifying your target market is often a challenging endeavor, and once you’ve pinpointed your audience, effectively conveying your data becomes a whole new puzzle to solve. The landscape of potential platforms is vast—Facebook, TikTok, LinkedIn, Instagram, Google Business, not to mention the consideration of traditional methods like mailing flyers. It’s a maze of choices, each with its own set of questions. How impactful is each platform? What content resonates best with your audience? Do you need a Google Business page, and who should be the recipients of your new flyers? Moreover, what essential information should be included on your business card?

In our comprehensive consultation, we’ll explore the intricacies of your business, unraveling the ‘who’ that constitutes your target audience. Once we’ve identified this demographic, we can craft a strategic plan tailored to effectively reach and engage them.

Ensuring you are targeting the appropriate audience is extremely important. You want your audience to be able to use and benefit from your message. While I appreciate the use of Braille for the visually impaired—why use it on a drive-through ATM but not on a restaurant menu?

We will discuss your business in detail and explore the ‘who’ to your service. Once we know your “who” we can create a plan of how to reach them most effectively. While I appreciate the use of braille for blind people, why put it on a drive-through ATM and not on a restaurant menu?

And fear not, visual representation matters. I offer graphic design services to complement your marketing strategy. From developing and refining logos to creating eye-catching brochures and ads, I ensure that your brand not only communicates effectively but also leaves a lasting impression on your target audience. Together, we’ll create a comprehensive marketing strategy that not only identifies your audience but speaks to them in a language they understand, utilizing a variety of platforms and visual elements for a cohesive and impactful brand presence.

Use the contact form below to embark on the journey toward a deeper understanding of the ‘who’ in your business